Initiative to Recover the Urban Landscape in CDMX

Deputy Víctor Hugo Romo proposed to reform the Law on Outdoor Advertising in Mexico City to eliminate wrapping banners and blank walls. His goal is to recover urban beauty and improve pedestrian safety.


Initiative to Recover the Urban Landscape in CDMX

Deputy Víctor Hugo Romo has proposed an initiative before the Plenary of the Congress of Mexico City with the aim of restoring the beauty of the urban landscape of the capital. The reform presented seeks to eliminate wrapping banners and blank walls that currently deteriorate the image of the city.

In his statements, Romo emphasized that this proposal does not aim to attack anyone, but to seek the common well-being of the inhabitants of Mexico City. The importance of decontaminating and dignifying the urban landscape is highlighted to provide greater safety for both pedestrians and drivers.

Among the proposed measures is the prohibition of wrapping banners, which tend to significantly affect the aesthetics of the city, as well as regulating the installation of blank walls under strict safety, sustainability, and respect for heritage sites.

The Morena legislator stressed the need to establish clear rules so that advertisers operate responsibly, allowing citizens to enjoy a clean, orderly, and accessible environment. Romo underscored that this initiative is a commitment to current inhabitants, tourists visiting Mexico City, and future generations who will inherit its urban heritage.

In his speech, the deputy mentioned that it is essential to act immediately to restore order on the streets and prevent wrapping advertising from continuing to harm the beauty and history of Mexico City. It was emphasized that banners directly affect the quality of life of people by obstructing light, blocking emergency exits, and generating visual pollution.

In conclusion, the reform proposal presented by Víctor Hugo Romo seeks to implement concrete measures to combat advertising disorder and regulate the placement of advertisements in the capital. The need to eliminate legal gaps that allow abuses in outdoor advertising is emphasized.